| PRODUCTS |  | | | Medicare Advantage
Health Plans Private Fee For Service Plans | | |
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| | WHY CHOOSE HERITAGE? | | | | Heritage is a physician-driven organization that has many years of experience partnering with physicians to organize outstanding service quality and excellent financial results. For the past six years, Heritage and its associate physician groups have focused on the development and management of innovative Medicare Advantage products for Medicare beneficiaries. Heritage serves as the Medicare Advantage operating division for Universal American, one of the largest Medicare supplement providers in the United States, thereby offering many choices to potential customers. Through combined resources at Heritage and Universal American, the organization is able to provide substantial financial resources, enhance marketing and sales distribution systems, and to serve our physicians and members alike. Recently one of our biggest health plans obtained a B+ rating (Very Good) for its insurance products from the prestigious rating firm AM Best.
Heritage has been successful in the Medicare Advantage world by working with our physician partners and aligning our incentives with these groups to create parallel paths for financial success. While other Medicare Advantage organizations view provider services as cost centers or expenses, we see physicians and their professional service as our product and a vital component to our marketing and sales success.
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